Diana Relaxed Button Up Shirt - Purple: Complete Review

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About Loup

Founded by Danielle Ribner and based in New York, we blend 1960s Parisian elegance with modern ease. Small, transparent, and hands-on, we streamline production to offer thoughtful, fairly priced wardrobe staples. We obsess over fit—especially high-waisted, slightly stretchy pants built for curvier figures—and create classic pieces that feel effortless every day. Simple, focused, and made with care: timeless clothes that work for real life.

Review: Diana Relaxed Button Up Shirt — Worth it? Best for Casual Layers & Everyday Wear

Finding a button-up that feels effortless, looks polished, and holds up wash after wash can be surprisingly hard. The Diana Relaxed Button Up Shirt from Loup targets that exact gap: a washed, relaxed-fit cotton shirt made in New York City that aims to be both soft and sturdy. Below I break down fabric, fit, real-world use, and whether this purple Diana shirt is worth the price compared with similar options on the market.

Product Snapshot

  • Brand: Loup
  • Product: Diana Relaxed Button Up Shirt — Purple
  • Material: 100% washed cotton
  • Care: Machine washable
  • Made in: New York City
  • Price: $108 (compare at $154)
  • Size Range: XXS – 4X (inclusive sizing)

Material & Quality

The Diana is cut from a 100% washed cotton that hits a nice middle ground: it’s not flimsy shirting, but it’s not heavy canvas either. The “washed” finish gives the fabric a slightly lived-in hand immediately out of the box, so break-in time is minimal.

  • Feel: Soft to the touch with enough structure to hold a collar and clean front placket.
  • Construction: Reinforced seams and standard button placket — details look clean and durable in product photos and in-person handling.
  • Durability: Expect good long-term wear for a cotton shirt if you follow basic care (cold wash, low heat or hang dry to minimize shrinkage).
  • Color: The purple is saturated and modern — a good statement color for fall/winter layering.

Fit & Sizing (Real Measurements Feel)

Loup advertises a relaxed fit and the Diana delivers. The silhouette is intentionally roomy across the chest and body with a straight hem that works tucked or untucked. The inclusive size run (XXS–4X) is a major plus if you prefer consistent silhouettes across sizes.

  • If you like a true oversized look, pick your usual size or size up.
  • If you prefer a neater, less boxy fit for workwear, sizing down one may give a cleaner silhouette.
  • Length generally hits around the hip on average heights — versatile for layering over tees or under coats.

Pros & Cons — Practical Experience

  • Pros:
    • Comfortable right away thanks to washed cotton — minimal breaking-in required.
    • Sturdy construction that holds shape better than very lightweight cotton shirts.
    • Inclusive sizing from XXS to 4X makes styling consistent across body types.
    • Made in NYC — great if you prioritize domestic production and shorter supply chains.
    • Good mid-season layering piece: works alone, over a tee, or under a coat.
    • At $108 (down from $154), it feels like a fair value for a locally made piece.
  • Cons:
    • 100% cotton can shrink or change slightly if laundered hot — follow care instructions.
    • Relaxed cut may look boxy on petite frames unless sized down.
    • Limited stretch — if you prefer stretch fabrics for movement, this is pure cotton.

Care Tips

  • Machine wash cold to preserve color and reduce shrinkage.
  • Tumble low or hang to dry; reshape while damp if you prefer a crisper drape.
  • Iron on medium if you want a more tailored look — the cotton responds well to light pressing.

Quick Comparison: Diana vs. Similar Options

Model Fabric & Feel Fit Positioning
Loup — Diana Relaxed 100% washed cotton; soft but structured Relaxed, hip-length; inclusive sizes Mid-premium, made in USA
Everlane-style relaxed shirt Often lighter cotton blends; very minimal finish Relaxed but usually less structured More affordable, mass-produced
Madewell-style oversized shirt Cotton with washed finishes; fashion-forward cuts Often more oversized and styled for trend Casual, trendy, similar price band

Who Is This Shirt Best For?

  • Someone who wants a durable, comfortable cotton shirt for everyday wear.
  • Buyers who value domestic production and solid construction.
  • People who favor a relaxed, slightly boxy silhouette for layering or casual styling.
  • Shoppers looking for inclusive sizing and consistent fit across a wide size range.

Final Verdict

The Diana Relaxed Button Up Shirt from Loup is a strong pick if you want a reliable, comfortable cotton shirt that looks elevated but wears like a favorite. At $108 (marked down from $154), the value is good for a piece made in NYC with inclusive sizing and thoughtful construction. If you prefer stretch fabrics or a very tailored cut, this isn’t the one — but for relaxed, everyday layering and a rich purple colorway, it’s worth considering.

Short takeaway: A soft-but-sturdy cotton shirt with a relaxed fit and good build quality — excellent for casual layers and daily wear.

Interested in trying the Diana? Buy through our store to access an exclusive in-store discount and special offers at checkout. Check our product page for current availability and the latest promotion.

Loup Diana Relaxed Button Up Shirt - Purple

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