Diana Relaxed Button Up Shirt - Purple: Complete Review
Loup Deal
Loup Deal
Loup
About Loup
Founded by Danielle Ribner and based in New York, we blend 1960s Parisian elegance with modern ease. Small, transparent, and hands-on, we streamline production to offer thoughtful, fairly priced wardrobe staples. We obsess over fit—especially high-waisted, slightly stretchy pants built for curvier figures—and create classic pieces that feel effortless every day. Simple, focused, and made with care: timeless clothes that work for real life.
Review: Diana Relaxed Button Up Shirt — Worth it? Best for Casual Layers & Everyday Wear
Finding a button-up that feels effortless, looks polished, and holds up wash after wash can be surprisingly hard. The Diana Relaxed Button Up Shirt from Loup targets that exact gap: a washed, relaxed-fit cotton shirt made in New York City that aims to be both soft and sturdy. Below I break down fabric, fit, real-world use, and whether this purple Diana shirt is worth the price compared with similar options on the market.
Product Snapshot
- Brand: Loup
- Product: Diana Relaxed Button Up Shirt — Purple
- Material: 100% washed cotton
- Care: Machine washable
- Made in: New York City
- Price: $108 (compare at $154)
- Size Range: XXS – 4X (inclusive sizing)
Material & Quality
The Diana is cut from a 100% washed cotton that hits a nice middle ground: it’s not flimsy shirting, but it’s not heavy canvas either. The “washed” finish gives the fabric a slightly lived-in hand immediately out of the box, so break-in time is minimal.
- Feel: Soft to the touch with enough structure to hold a collar and clean front placket.
- Construction: Reinforced seams and standard button placket — details look clean and durable in product photos and in-person handling.
- Durability: Expect good long-term wear for a cotton shirt if you follow basic care (cold wash, low heat or hang dry to minimize shrinkage).
- Color: The purple is saturated and modern — a good statement color for fall/winter layering.
Fit & Sizing (Real Measurements Feel)
Loup advertises a relaxed fit and the Diana delivers. The silhouette is intentionally roomy across the chest and body with a straight hem that works tucked or untucked. The inclusive size run (XXS–4X) is a major plus if you prefer consistent silhouettes across sizes.
- If you like a true oversized look, pick your usual size or size up.
- If you prefer a neater, less boxy fit for workwear, sizing down one may give a cleaner silhouette.
- Length generally hits around the hip on average heights — versatile for layering over tees or under coats.
Pros & Cons — Practical Experience
- Pros:
- Comfortable right away thanks to washed cotton — minimal breaking-in required.
- Sturdy construction that holds shape better than very lightweight cotton shirts.
- Inclusive sizing from XXS to 4X makes styling consistent across body types.
- Made in NYC — great if you prioritize domestic production and shorter supply chains.
- Good mid-season layering piece: works alone, over a tee, or under a coat.
- At $108 (down from $154), it feels like a fair value for a locally made piece.
- Cons:
- 100% cotton can shrink or change slightly if laundered hot — follow care instructions.
- Relaxed cut may look boxy on petite frames unless sized down.
- Limited stretch — if you prefer stretch fabrics for movement, this is pure cotton.
Care Tips
- Machine wash cold to preserve color and reduce shrinkage.
- Tumble low or hang to dry; reshape while damp if you prefer a crisper drape.
- Iron on medium if you want a more tailored look — the cotton responds well to light pressing.
Quick Comparison: Diana vs. Similar Options
| Model | Fabric & Feel | Fit | Positioning |
| Loup — Diana Relaxed | 100% washed cotton; soft but structured | Relaxed, hip-length; inclusive sizes | Mid-premium, made in USA |
| Everlane-style relaxed shirt | Often lighter cotton blends; very minimal finish | Relaxed but usually less structured | More affordable, mass-produced |
| Madewell-style oversized shirt | Cotton with washed finishes; fashion-forward cuts | Often more oversized and styled for trend | Casual, trendy, similar price band |
Who Is This Shirt Best For?
- Someone who wants a durable, comfortable cotton shirt for everyday wear.
- Buyers who value domestic production and solid construction.
- People who favor a relaxed, slightly boxy silhouette for layering or casual styling.
- Shoppers looking for inclusive sizing and consistent fit across a wide size range.
Final Verdict
The Diana Relaxed Button Up Shirt from Loup is a strong pick if you want a reliable, comfortable cotton shirt that looks elevated but wears like a favorite. At $108 (marked down from $154), the value is good for a piece made in NYC with inclusive sizing and thoughtful construction. If you prefer stretch fabrics or a very tailored cut, this isn’t the one — but for relaxed, everyday layering and a rich purple colorway, it’s worth considering.
Short takeaway: A soft-but-sturdy cotton shirt with a relaxed fit and good build quality — excellent for casual layers and daily wear.
Interested in trying the Diana? Buy through our store to access an exclusive in-store discount and special offers at checkout. Check our product page for current availability and the latest promotion.

